American swimmer Michael Phelps achieved what no other Olympian in history had. He was decorated with 8 gold medals from a single Olympics. Michael Phelps made history in Beijing. Or so it would seem. But was it really so? Is Michael Phelps really as good as we’re force-fed to believe?
During a very controversial race in the men’s 100-meter butterfly on August 16, 2008 Michael Phelps was pronounced a winner beating Serbian-American swimmer Milorad Cavic by 0.01 second. Despite initial evidence proving that Milorad Cavic touched the board with both hands first, somehow the evidence was altered ensuring Michael Phelps comes out of the race as winner. It takes a closer look at Olympics behind the scenes as it takes a closer look at what’s between the lines to understand why it was so important to make Michael Phelps immortal.
Americans needed a hero:
The picture of the United States on international level is crumbling as it has for years. Whether you look at War on Terror fiasco, a fairytale of WMA and subsequent invasion of Iraq fiasco, or any other of countless fiascos the USA has been involved in, the way other countries see the most powerful nation in the world is not very flattering. Add to it worsening economy, spike in foreclosures, crush of real estate market, growing national debt… you get the picture. Americans needed a hero. They needed someone to reunite them, to show them that they are not only in the game, but on top of it. They desperately needed someone to boost their crushing self confidence and Michael Phelps – an American becoming the best athlete of all time would be an adequate solution.
Sponsors needed a high profile spokesperson:
It’s got to count for something when Kellogg Co. is able to tell that the best athlete of all time is on the box of their cornflakes. It definitely has a better marketing impact than having a mere great athlete on the box. Being able to tell that your Speedos are worn by the best swimmer in the world has a better ring than saying that one of the best swimmers wore Speedos. The same goes for Omega watches, Visa credit cards, Hilton Hotels Corp., PowerBars by Nestle, AT&T Inc., Rosetta Stone Ltd., PureSport beverages, SwimRoom.com, and whoever else invested their money into Michael Phelps. They’re all looking to get the most out of their investment back. Hold on – Omega is one of Michael Phelps sponsors? Weren’t they the official providers of time keeping for the Olympics in Beijing? I see… now it’s starting to make way more sense. MK bags in uk